Dale W. Berry has provided commerical illustration services for a variety of businesses, creating logos, icons, and even the occasional tattoo.
Dale's clientele has included 20th Century Fox (where he created icons for studio software applications), Clear Channel Communications, and The Magical World of Ray Lum, professional illusionist. In addition, he has provided designs and illustrations for various print, stage, film, and advertising media.
Dale W. Berry is the creator of the successful Wild Hare logo for the hard rock radio station 103.7 FM KRZR in Fresno, California:
Dale's contribution to the strong brand identification that KRZR enjoys is documented in the February 18, 2005 issue of Radio & Records, where Director of Programming E. Curtis Johnson gives Dale Berry full credit as the only artist to create 28 original designs for the Hare shirt, from the first Hare logo in 1991 through 2004's Jag-Hare-Meister shirt:
In addition, Dale has created many of the station's bumper stickers, billboard, print, and product art, as well as providing the designs for two inflatables, each over two stories tall, seen at station events!
More Hare bumperstickers and inflatables