Dale W. Berry is the creator of the successful Wild Hare logo for the hard rock radio station 103.7 FM KRZR in Fresno, California:
Dale's contribution to the strong brand identification that KRZR enjoys is documented in the February 18, 2005 issue of Radio & Records, where Director of Programming E. Curtis Johnson gives Dale Berry full credit as the only artist to create 28 original designs for the Hare shirt, from the first Hare logo in 1991 through 2004's Jag-Hare-Meister shirt:
